How people talk about Davidson basketball

Now it’s like this:

Heard of any of these teams? Kansas? Alabama? Syracuse? UMass? Davidson?

And like this:

Wozniak is being recruited by several schools, most notably ...

Used to be pretty much the opposite, of course -- the program was pretty darn good, and yet nobody knew, or only the avid, educated few. The power of March. The power of CBS. The power of a star in sports-info-tainment in a celebrity culture.